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PROMOTING YOUR BUSINESS WITH AFFORDABLE STATIONERY OPTIONS
While business cards are an obvious means of business self-promotion in that they can be attention-getting and very portable - there are other ways in which to promote your business effectively and affordably. Appropriately designed stationery is, after all, not an expense, but an investment in your business.
Simple things such as your own individualised letterhead which could include a unique logo design and/or combination of colours to make your business stand out.
CREATE YOUR OWN BUSINESS IDENTITY
Letterheads can be augmented by the addition of complementary items such as with compliments slips, envelopes, business cards and brochures. The combination of these items can add greatly to your business identity and cause an instant recognition factor with your existing customers and, more importantly, present a cohesive and professional image to new customers.
At left are some examples of combinations of complementary business stationery. These items can be produced as a package or singularly depending on your needs and/or budget.
COLOUR IS NO LONGER AN UNAFFORDABLE LUXURY
The use of colour is no longer an unaffordable luxury ... significant advances in pre-press (design and set-up) and print production has seen the cost of full colour (CMYK) jobs reduce significantly over recent years.
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